Brighter Blooms Review 

Brighter Blooms Nursery rating went down one point this month but their grade stayed the same at a C+. They got dinged the one point for what seems to be a recent increase in negative reviews online.

Brighter Blooms rolled out a new logo, slogan and color scheme in September. Both BirghterBlooms.com and their sister site, Fast-Growing-Trees.com made pretty dramatic logo changes. Brighter Blooms new slogan is 'Nature's Joy, Delivered.'. I really like the new color scheme. Less bold, more of a pastel palette, except at the bottom of the site.  Maybe it's a tribute to their home state Clemson sports colors but that's a pretty bold purple & orange on the footer.  Logo's are very subjective but I'm not sure what they're going with the branches and berries with the logo? Doesn't seem to have anything to do with 'brighter blooms'. Again, just our opinion, really doesn't affect you or plants you may buy from them.

Brighter Blooms Nursery has a decent selection of evergreen trees & shrubs. When we checked on November 1st Brighter Blooms had 43 evergreen shrubs and 45 evergreen trees. That's a good selection compare to other nurseries online. That's actually a few more available then Brighter Blooms has at the beginning of October. That's kind of surprising as most nurseries try to reduce their selection & inventory heading into winter. Their field is on the North & South Carolina border.  This allows them to carry a pretty wide selection of evergreens suitable for most areas of the country.  It also allows them to continue shipping for warmer climates all year.

Brighter Blooms has implemented a number of changes this year, including a change to a new shopping cart platform. In our opinion, most of the updates are good for you. We like their new look. it appears Brighter Blooms is constantly testing & trying to improve the user experience. There's also a lot of content on each product page for planting, care, pruning, etc.

Brighter Blooms (www.brighterblooms.com) and Fast Growing Trees (www.fast-growing-trees.com) are owned by the same company. They are a classic online nursery in that they have their own fields where they bring in & maintain their plants until sold.  They're not open to the public, all sales are online (or over the phone). Brighter Blooms Nursery is relatively young. They ranked 19th out of 25 sites reviewed for years active.

Brighter Blooms has a decent selection of sizes.  Most are 1 or 3 gallons although we noticed a few that listed a height but not container size. Free shipping seems to be offered most of the time but with varying minimum order amounts to qualify.  You can view all website promotions & coupons here.  

We didn't review every product but it seems some of their pries have gone up. Last month we found 1-gallon container shrubs for as low as $14.99.  The lowest price evergreen shrub we could find on November 1st was a Sprinter Boxwood for $24.99. But here's the weird part, there's no plant size listed. No container size, no height... nothing. That is so odd! We did find an evergreen tree for $19.99 but it just says 1 - 2 feet, no container size.  

Captured Nov. 1, 2019

Brighter Blooms boasts next business day shipping on most plants if you want your plants shipped right away. They do have a page titled; "Shipping Charges" but it doesn't list any shipping charges. Just trying to explain how well they pack & ship plants.  Maybe we just never noticed it before but, Brighter Blooms now seems to list their shipping rates towards the bottom of all the product pages, right below the reviews.

Brighter Blooms copy for the 30 day guarantee was changed a few months ago, duplicating what is on their sister site, fast-growing-trees.com.  It states; "If you have plant issues within the first 30 days give us a call. We will review your concerns and provide you with a one-time replacement if necessary. Replacement plant shipping cost is at the customer’s expense."  

Brighter Blooms Google reviews aren't great with an overall 3.3 stars, out of 5. You can read them here. 44 reviews which seems low for a site that has been around as long as they have.  Most of the complaints seemed centered on customer service, but there were two that kind of stood out to us. Brighter Blooms and their sister site Fast-Growing-Trees.com have made it a major emphasis to claim they don't ship bare root. According to 2 Google reviews, they put bare root trees in a burlap bag with some loose dirt. One even showed pictures where Brighter Blooms had pruned the roots.  Here's what that customer said; "they pruned off almost all the roots before stuffing it in a burlap bag full of dirt."

Brighter Blooms also uses a third party service to capture reviews and Brighter Blooms is getting hammered pretty hard on many of the more recent reviews.  You can read them here. The 1 star reviews seems mixed between complaints about product quality & customer service. About the only positive spin I can think of is at least they don't try to hide from bad reviews. I used to work for an online nursery that not only suppressed negative reviews but also had staff place fake product reviews.  That's bad.

Speaking of pruning; Brighter Blooms 'Terms of Service'  is long and says this; "Certain plants may be root pruned or have excess dirt removed in order to save customers money."  I think they should say in order to save them money. I can't comprehend how pruning roots helps you out. The 'Terms of Service' may be long but it is easy enough to read.  Non of the dreaded, hard to read all caps legalese I despise.

What were the red flags?  

• Listing heights of plants with no container size.
• They charge up to 50% of the plant cost for shipping if you don't qualify for free shipping.
• Buried in their Terms of Service it says they might prune roots, remove a container and even possibly remove dirt.